Chicken of the Sea is Turning 100!

Thank you for helping us celebrate 100 Years of Good seafood, family and fun. During 2014 we’ve celebrated in so many ways: we’ve named our iconic mermaid, solicited thousands of nominations from fans for ten $10,000 gratitude awards (to be given out later this year), completed a six-month, 56 city tour across America giving out over $650,000 in Great American Gratitude Awards, and more! Stay tuned here for more exciting news on our Centennial celebration.

Gratitude Awards

Meet the Recipients of the
Great American Gratitude Awards

To celebrate our Centennial, we’ve given $10,000 donations to 100 nonprofits, charities, grassroots organizations and civic-minded individuals who we know will take it and Pay it Forward by continuing the cycle of good in their communities.

Award Recipients from Our Great American Gratitude Tour

Great American Gratitude Award recipients have spanned the county and represent a variety of community service work—from providing hospital beds in Phoenix and teen mentoring services in Atlanta to teaching inner-city children to swim in Detroit.

view recipients

Our Ten Fan-Nominated Award Recipients

We honor each of these ten special individuals—who were nominated by our fans—as shining examples of the Pay It Forward spirit with their own $10,000 Great American Gratitude Award.

view recipients

100 Days of Good

Tell Us How You Pay It Forward in our 100 Days of Good Sweepstakes

To celebrate our 100th anniversary, Chicken of the Sea has been paying it forward to individuals and non-profit organizations by granting 100 awards in the amount of $10,000 to help empower them to continue doing good — and now it’s your turn. Tell us how you pay it forward in your community for a chance to win $100 each day during the final 100 days of the year to pay it forward in your community.

enter now

The Tour

The Great American Gratitude Tour

Our Tour of Thanks is Now Over!

For the past six months, we’ve traveled coast to coast giving back to our fans and their communities. We’ve kissed babies, received marriage proposals, and met more mascots than we can count. All along the way, we’ve been so honored to support over 50 non-profit organizations in 56 cities. We’ve handed out over $650,000 in Great American Gratitude Awards, with much more to go. Take a look at where we’ve been on our map and through our Facebook photo albums.

view our photos from the road


Name the Mermaid Contest

And My Name Is...

After a nationwide contest with nearly 50,000 entries,
Chicken of the Sea is pleased to announce the name of
our iconic mermaid.

See The Mermaid's New Name

What are You Grateful For?

Post Photos, Videos, and Words to Express Your Gratitude

Tag your posts on Twitter, Instagram or Pinterest with #100YearsOfGood for a chance to have them appear in our 100 Years of Good story wall below!

This is 100 Years of Good

Our History

A Century of Quality.
A Lifetime of Goodness.