100 Years of Good

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100 Years of Good

We’re celebrating our first 100 years as an American classic with the people we love most…you—our seafood-adoring fans who’ve been supporting us throughout our lifetime. We’re proud of our accomplishments - from supporting the U.S. military in wartime to helping pioneer dolphin-safe tuna and seafood sustainability, Chicken of the Sea has always been committed to good – in our products, people and communities. Just some of the highlights of our first 100 years include:

1914
Van Camp Seafood Company (VCS), the forerunner to Chicken of the Sea International, begins canning tuna as a healthy, convenient and affordable seafood option.

1941-45
During WWII, VCS converts much of its fishing fleet to transport military gear, ammunition and wounded-soldiers.

1952
American shoppers get their first glimpse of the Chicken of the Sea Mermaid. The character, a spirited blonde with a golden scepter, was inspired by actress and singer Grace Lee Whitney.

1954
As part of a 40th Anniversary promotional stunt, COS arranges for pinup sensation Bettie Page to pose as the Mermaid in Southern California supermarkets.

1960s
Chicken of the Sea introduces the famous jingle – “Ask any Mermaid You Happen to See ... What’s the Best Tuna? Chicken of the Sea!” The song continues to rank among the most recognizable jingles in American advertising history.

1990
COS implements its “The Mermaid Cares” Dolphin-Safe Policy as one of the industry’s first comprehensive dolphin-safe programs.

2007 Concerned that just 20 percent of Americans are getting their USDA-recommended amount of seafood, COS enters into a food relief and educational partnership with Feeding America (formerly America’s Second Harvest).

2009
COS becomes a co-founder of the International Seafood Sustainability Foundation, dedicated to solving the challenges of maintaining the long-term health of tuna and other seafood within a collaborative, science-based group of stakeholders including the World Wildlife Foundation.

2012
COS publishes its first Sustainability Report as part of a new program to formally analyze the company’s environmental and social impacts, and develop a roadmap for increased sustainability in the future.

And now, we’re going to give a giant thanks for making our delicious products a mealtime staple, by distributing $1 million to select honorees during our coast-to-coast Chicken of the Sea Great American Gratitude Tour.

I’ll be announcing all the exciting details of the tour and how you can nominate someone in the coming months, but first things first! It’s time for my debut! The only way I can really make a proper splash is with a name other than “The Mermaid.” I need to have my name before I begin my tour in early March. So enter by February 14th, because I want a fabulous name! And you could win $10,000 if you’re the first person who selects it for me.

What are you grateful for? Tell us on Facebook.

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