The Chicken of the Sea Funniest Kids’ Quotes Contest™ Asks Parents to Share the Funny Things Their Children Say

Grand-Prize Winner Will Win a Family Trip to a Disney Park

SAN DIEGO – April 13, 2011 – “Elbow grease? Mom said I only have to use soap and water.”

As most parents know, children can say the funniest things and ask the funniest questions. Now, thanks to Chicken of the Sea, that funny gem could win your family a trip to a Disney park, or a cash prize of $1,000 or $500.

Chicken of the Sea is launching the Chicken of the Sea Funniest Kids’ Quotes Contest™, an interactive contest asking parents to submit the funniest thing their child has ever said with the contest winners being chosen by popular public vote.

Parents are encouraged to visit Chicken of the Sea on Facebook and submit a short, written description showcasing their child’s funny comment or question. The contest submission period will end June 6, 2011 at 11:59 p.m. PDT.

Starting June 7 at 9 a.m. PDT, contest participants are encouraged to get their Facebook friends to vote for them once per day. Voting ends June 28, 2011 at 11:59 p.m. PDT. The grand-prize winner, first runner-up and second runner-up will be announced Thursday, July 7, 2011 at noon PDT.

“Being a parent myself, I remember the many times my children would look at me, smile and ask the silliest question that would completely catch me off guard,” said John Sawyer, Chicken of the Sea’s senior vice president of sales and marketing. “With this contest, we are giving our consumers the opportunity to engage with the brand in a new way, and have some fun in the process.”

The contest builds off of the brand’s new campaign that brings its iconic Mermaid to life. In a recent video, the Mermaid tries to explain to a little boy why Chicken of the Sea is the best tuna with the boy asking “why?” over and over again, as children are known to do quite often.

Submissions are limited to 250 words. The deadline for submissions is June 6, 2011 at 11:59 p.m. PDT. Visit www.Facebook.com/ChickenoftheSea for more information and additional rules.

During the contest submission period, Chicken of the Sea will also be giving away prize packs to one random contest entrant each Friday.

A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.

The Walt Disney Co. or Facebook are not participants or sponsors of the Chicken of the Sea Funniest Kids’ Quotes Contest™.