As an extension of its partnership with Mark Burnett Productions and NBC’s hit show “The Celebrity…View Article »
Contest Asks Consumers to Complete Marketing Task to Win Trip to “The Celebrity Apprentice” Finale
SAN DIEGO – March 23, 2009 – As an extension of its partnership with Mark Burnett Productions and NBC’s hit show “The Celebrity Apprentice,” Chicken of the Sea International is testing the business savvy of consumers through a seafood-inspired contest awarding one grand-prize winner a trip to the show’s season finale.
Dubbed Chicken of the Sea’s Apprentice Challenge, the contest asks consumers to complete a marketing challenge that fits into one of the following categories: outlining a new product concept; designing a billboard that promotes Chicken of the Sea’s Healthy Selections or its pink salmon, albacore and light tuna cups; or outlining a viral campaign that could be successfully carried out on a social network. All entries must focus on Chicken of the Sea’s key attributes of health, nutrition and convenience and will also be judged according to how well they achieve the company’s provided goal for each challenge.
“The Apprentice Challenge contest is another fun way for our company to offer consumers a chance to get creative, while learning more about the healthfulness of Chicken of the Sea’s line of shelf-stable seafood,” said John Sawyer, senior vice president of sales and marketing for Chicken of the Sea International. “Through our partnership with ‘The Celebrity Apprentice,’ and by asking consumers to focus on Chicken of the Sea’s key attributes in their entries, we will be able to further educate the public about the importance of eating seafood twice a week, while sending one winner on a fun-filled trip to New York City.”
According to the American Heart Association, American Diabetes Association, American Medical Association and USDA, seafood should be included in the diet twice a week to help improve overall health, as research shows it helps protect against heart attack, diabetes and stroke. Seafood – which is low in fat, cholesterol and calories – has also been shown to combat obesity, decrease blood pressure and improve circulation.
The grand-prize winner will be selected by a panel of sponsor judges and announced following the airing of Chicken of the Sea’s “The Celebrity Apprentice” two-hour episode in May on NBC. In order to enter the contest and be considered for the grand-prize trip, contest participants must enter by April 24 at midnight PDT, be registered Mermaid Club members and meet all eligibility requirements. Prizes for the contest winner include round-trip airfare to New York City, hotel accommodations and two tickets to the show’s live finale May 10.