Chicken of the Sea takes pride in our long-standing commitment to operating a socially and environmentally responsible business. Our sustainability efforts begin when the seafood is caught and extend all the way through processing, packaging and delivery to our consumers.

We recently released our first corporate sustainability report, which is a result of a yearlong third-party assessment that examined practices throughout our entire organization and supply chain.

As part of this process, we identified four key areas for improvement:

• Data collection systems for carbon, waste and water throughout our facilities – We realized we are responsible for 75,600 metric tons of greenhouse gas emissions, with freight transportation accounting for 78 percent of our total emissions. We are committed to vigorously working with our freight vendors to improve these emissions and support our vendor’s own sustainability initiatives.
• Supporting the product life cycle for all of our products, from responsible fishing practices to using recycled-content packaging materials – In 2011, we focused on collecting robust data to create a baseline to measure future progress. In 2012, we are using this information to identify opportunities to reduce our environmental impact and implement new management systems.
• Supply chain management – We underwent a thorough review of our supply chain, which led to a new Supplier Code of Conduct. We are continuing to develop a more formalized auditing plan for our supply chain, which will be introduced within the next two years.
• Sustainability expectations for Chicken of the Sea employees – We are working to more closely integrate sustainability expectations into our employee engagement activities.

Our sustainability assessment is the first step in what will be an ongoing and long-term effort to better communicate with our consumers on issues of social and environmental responsibility. We look forward to openly sharing our sustainability challenges and opportunities in the coming years.

For more information and to read our 2011 Sustainability Report, please visit the Sustainability section of our website.

In celebration of the Mermaid’s 60th birthday, Chicken of the Sea is saluting sixty-somethings who embody what it means to be sensational with the Chicken of the Sea 60s & Sensational Contest.

The interactive contest asks Facebook fans to nominate themselves or someone they know, between the ages of 60 and 69, who fuels their mind, body and spirit with healthy eating, activity and personal fulfillment. To enter, fans must submit a photo and short essay explaining why their nominee is sensational with contest winners being chosen by popular public vote.

Four grand-prize winners will be able to choose from three fabulous birthday packages: a 60s & Sensational $1,000 shopping spree; dinner with three friends including a limo for transportation; or a spa package for two, complete with hotel accommodations and dinner.

Family members and friends are encouraged to visit Chicken of the Sea on Facebook and nominate someone they know.

Facebook fans who submit a nomination will also be entered into a daily giveaway for the chance to win a Chicken of the Sea prize pack.

“The Mermaid has always been synonymous with health, nutrition and convenience,” said John Sawyer, Chicken of the Sea senior vice president of sales and marketing. “The 60s & Sensational Contest allows us to celebrate the iconic Mermaid and recognize others who share her knack for healthy eating and living.”

Since she first appeared on Chicken of the Sea’s product labels in 1952, the Mermaid has undergone five transformations, and has become an icon for healthy living and personifies the Chicken of the Sea brand. To see the transformation of the Mermaid through the years, visit the brand’s website: www.chickenofthesea.com.

Submissions are limited to 400 words. The deadline for submissions is Aug. 12, 2012 at 11:59 p.m. PDT. Visit www.Facebook.com/ChickenoftheSea for more information and additional rules.

As most parents know, children can say the funniest things and ask the funniest questions. Now, one funny gem has won a Florida woman and her family a vacation to Walt Disney World, thanks to Chicken of the Sea.

The Chicken of the Sea Funniest Kids’ Quotes Contest™ garnered thousands of entrants who submitted a short essay showcasing their child’s funny comment or question on Chicken of the Sea’s Facebook page. The winners were chosen by popular public vote.

Grand-prize winner, Veronica Semino of Pembroke Pines, Fla., brought a new perspective to nursing with her entry, “Baby Eating Boobies.” When Semino’s 3-year-old daughter saw her newborn brother nursing for the first time, she yelled, “Oh no Mami, the baby is eating your boobies!”

As the grand-prize winner, Semino will receive a four-day, three-night family vacation to Walt Disney World.

“A few months ago, we launched the Chicken of the Sea Funniest Kids’ Quotes Contest™ to give our fans a new way to engage with the brand and have some fun in the process,” said John Sawyer, Chicken of the Sea’s senior vice president of sales and marketing. “We wanted parents to be able to share the same stories about their kids that they share with their friends on a regular basis, except in a more public and engaging way.”

Following in Semino’s footsteps, the first runner-up is Wendy Hughes of Cincinnati for her entry, “Tired & Confused,” which earned her a cash prize of $1,000. One night, after listening to her 4-year-old son say over and over “I don’t wanna go to bed,” Hughes asked him one last time if he was ready for bed and he responded by saying, “but I don’t like peaches.” It turned out her little boy was more tired than he realized.

The second runner-up and winner of $500 goes to Jenny Hernandez of Rincon, Ga., for her entry “Hey Nana!” In her entry, Hernandez described her daughter watching her grandma apply makeup and asked, “How come I don’t have stripes on my forehead?” She was referring to her grandma’s wrinkles.

The contest builds off of the brand’s latest campaign that brings its iconic Mermaid to life. In a recent video, the Mermaid tries to explain to a little boy why Chicken of the Sea is the best tuna with the boy asking “why?” over and over again, as children are known to do quite often.

Sometimes you need time to relax and take a break from the daily pressures of life. Seventy-five percent of Americans experience some level of stress every two weeks, according to the Centers for Disease Control and Prevention.

Taking just a few simple “time outs” or small indulgences can make you feel rejuvenated, refreshed and better prepared to tackle life’s challenges, and these refreshers don’t have to break the bank.

Here are some affordable ways to unwind and treat yourself:

• Most of us enjoy flowers, but never think to buy them for ourselves. Why not treat yourself to some fresh cut flowers at your local farmers market, where you can often purchase a couple stems of flowers instead of needing to buy a whole bouquet. Or, better yet, just walk outside to your garden and clip a stem or two of your favorite flowers and bring them inside to enjoy.
• Clip on your iPod and go for a walk, even if it’s only for 20 minutes. The fresh air and tunes will help you relax.
• Treat yourself to a pedicure. With many salons offering reasonable prices, it’s well worth letting someone else pamper your toes. Or, at home, soak your tired feet in Epsom salts or add a couple drops of your favorite essential oil to hot water.
• Take a relaxing bath by filling the tub with hot water and adding your favorite bath salts or oils.
• Whether you go it alone or bring a friend, it’s always pleasant to treat yourself to a latte or cappuccino, which can feel like a treat for only a few dollars.
• Curl up on the couch and read a favorite book.
• Prepare dinner and eat by candlelight. Candlelight can turn even the simplest meal into a luxurious treat.

Chicken of the Sea’s newest offering; Premium Select Tuna, is the perfect ingredient to whip up a gourmet meal quickly. It is rich in flavor and texture, and will make you feel like you are treating yourself to a luxury meal at an affordable price.

“Elbow grease? Mom said I only have to use soap and water.”

As most parents know, children can say the funniest things and ask the funniest questions. Now, thanks to Chicken of the Sea, that funny gem could win your family a trip to a Disney park, or a cash prize of $1,000 or $500.

Chicken of the Sea is launching the Chicken of the Sea Funniest Kids’ Quotes Contest™, an interactive contest asking parents to submit the funniest thing their child has ever said with the contest winners being chosen by popular public vote.

Parents are encouraged to visit Chicken of the Sea on Facebook and submit a short, written description showcasing their child’s funny comment or question. The contest submission period will end June 6, 2011 at 11:59 p.m. PDT.

Starting June 7 at 9 a.m. PDT, contest participants are encouraged to get their Facebook friends to vote for them once per day. Voting ends June 28, 2011 at 11:59 p.m. PDT. The grand-prize winner, first runner-up and second runner-up will be announced Thursday, July 7, 2011 at noon PDT.

“Being a parent myself, I remember the many times my children would look at me, smile and ask the silliest question that would completely catch me off guard,” said John Sawyer, Chicken of the Sea’s senior vice president of sales and marketing. “With this contest, we are giving our consumers the opportunity to engage with the brand in a new way, and have some fun in the process.”

The contest builds off of the brand’s new campaign that brings its iconic Mermaid to life. In a recent video, the Mermaid tries to explain to a little boy why Chicken of the Sea is the best tuna with the boy asking “why?” over and over again, as children are known to do quite often.

Submissions are limited to 250 words. The deadline for submissions is June 6, 2011 at 11:59 p.m. PDT. Visit www.Facebook.com/ChickenoftheSea for more information and additional rules.

During the contest submission period, Chicken of the Sea will also be giving away prize packs to one random contest entrant each Friday.

The Walt Disney Co. or Facebook are not participants or sponsors of the Chicken of the Sea Funniest Kids’ Quotes Contest™.