CHICKEN OF THE SEA INTRODUCES NEW 'PEEL & EAT' CUPS
New Cups Are Perfect For School Lunches or On-The-Go Meals and Snacks
SAN DIEGO – Sept. 8, 2006 – Have you ever brought a canned meal or snack to work, on a picnic or camping only to realize you
forgot a can opener?
Chicken of the Sea International is changing the way people eat shelf-stable seafood with the introduction of tuna and salmon cups.
With a quick peel of the lid, anyone - even kids - can enjoy a convenient and healthy portion-controlled snack or meal.
The easy-to-open, no-draining required, 2.8-ounce cups are available in chunk white tuna, chunk light tuna and pink salmon varieties and come in
convenient two-packs. Suggested retail price is $1.79-$1.89 for chunk light and $2.79 for chunk white and salmon.
"The new cups are part of our strategy to continually introduce new products that meets consumers' desires," said John Sawyer,
senior vice president of sales and marketing for Chicken of the Sea®. "Now, more than ever, consumers want healthy foods that can be consumed on-the-go."
"Whether eaten alone or added to a salad for an extra dose of protein, the new tuna and salmon cups make eating shelf-stable tuna and salmon easier than ever."
Registered dietician Sharon McNerney adds that the benefits of the new tuna and salmon cups go well beyond convenience.
"Tuna and salmon are great sources of heart healthy omega-3," said McNerney. "Tuna and salmon are also low in fat and calories and a great source of protein."
The U.S. Department of Agriculture recommends eating two 4-ounce servings per week of food rich in omega-3 fatty acids to reduce the risk of cardiovascular disease.
For more information on the tuna and salmon cups, visit www.chickenofthesea.com. While you are there, join the Mermaid Club to receive health information, recipes and special promotions exclusively for members.
A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.