SAN DIEGO – Feb. 24, 2009 – To continue spreading the word about the healthful and nutritious benefits of its line of shelf-stable seafood, Chicken of the Sea is partnering with Mark Burnett Productions and NBC on the second season of “The Celebrity Apprentice.”

“The Celebrity Apprentice” challenges 16 successful celebrities with business tasks around New York City, all in hopes of supporting their preferred charitable organizations. Chicken of the Sea – first approached by “The Celebrity Apprentice” during the recent nationwide Mermaid Jingle Jam contest that asked consumers to create the second verse of the classic brand jingle – will provide competing celebrities with a marketing project. The Chicken of the Sea marketing project will be included in an episode of “The Celebrity Apprentice” featuring company executives.

“Chicken of the Sea’s partnership with “The Celebrity Apprentice” is another great way for our company to further educate people about the healthfulness of seafood,” said John Sawyer, senior vice president of sales and marketing for Chicken of the Sea International. “By reaching out to consumers through a highly successful and engaging television show, we are able to invite people to have fun while learning more about Chicken of the Sea and our products that emphasize nutrition, health and convenience.“

“The Celebrity Apprentice” two-hour episode featuring Chicken of the Sea is set to air in May on NBC. Consumers who are interested in learning more about Chicken of the Sea and how seafood can help improve health can visit www.ChickenOfTheSea.com. For more information on “The Celebrity Apprentice,” please visit www.NBC.com/The_Celebrity_Apprentice.

A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. T he Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.