Seafood-Category Leader Chicken of the Sea Launches ‘Apprentice Challenge’ Contest, Offers Trip to New York City as Prize
Contest Asks Consumers to Complete Marketing Task to Win Trip to “The Celebrity
Apprentice” Finale
SAN DIEGO – March 23, 2009 –
As an extension of its partnership with Mark Burnett Productions
and NBC’s hit show “The Celebrity Apprentice,” Chicken
of the Sea International is testing the business savvy of
consumers through a seafood-inspired contest awarding one
grand-prize winner a trip to the show’s season finale.
Dubbed Chicken of the Sea’s Apprentice Challenge, the
contest asks consumers to complete a marketing challenge that
fits into one of the following categories: outlining a new
product concept; designing a billboard that promotes Chicken
of the Sea’s Healthy Selections or its pink salmon,
albacore and light tuna cups; or outlining a viral campaign
that could be successfully carried out on a social network.
All entries must focus on Chicken of the Sea’s key attributes
of health, nutrition and convenience and will also be judged
according to how well they achieve the company’s provided
goal for each challenge.
“The Apprentice Challenge contest is another fun way for our
company to offer consumers a chance to get creative, while learning
more about the healthfulness of Chicken of the Sea’s line of
shelf-stable seafood,” said John Sawyer, senior vice president
of sales and marketing for Chicken of the Sea International. “Through
our partnership with ‘The Celebrity Apprentice,’ and
by asking consumers to focus on Chicken of the Sea’s key attributes
in their entries, we will be able to further educate
the public about the importance of eating seafood twice a
week, while sending one winner on a fun-filled trip to New
York City.”
According to the American Heart Association,
American Diabetes Association, American Medical Association
and USDA, seafood should be included in the diet twice a week
to help improve overall health, as research shows it helps
protect against heart attack, diabetes and stroke. Seafood – which
is low in fat, cholesterol and calories – has also been
shown to combat obesity, decrease blood pressure and improve
circulation.
The grand-prize winner will be selected by
a panel of sponsor judges and announced following the airing
of Chicken of the Sea’s “The Celebrity Apprentice” two-hour
episode in May on NBC. In order to enter the contest and be
considered for the grand-prize trip, contest participants
must enter by April 24 at midnight PDT, be registered Mermaid
Club members and meet all eligibility requirements. Prizes
for the contest winner include round-trip airfare to New York
City, hotel accommodations and two tickets to the show’s
live finale May 10.
A seafood category leader, Chicken of the
Sea provides a variety of shelf-stable seafood products, including
tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines.
The Chicken of the Sea brand and famous Mermaid icon are among
the most recognized brands in America.
