Thanks for Helping Us Celebrate 100 Years of Good!

In 2014, we celebrated our 100th anniversary with 100 Years of Good, a yearlong campaign focused on our mission to pay it forward across America.

Great American Gratitude Awards

Paying It Forward $1,000,000 Ways and Beyond

We donated $10,000 to 100 nonprofits and honored 10 fan-nominated individuals with a $10,000 Great American Gratitude Award to ensure they continue their goodwill efforts.

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Name the Mermaid Contest

Meet Catalina!

After a nationwide contest with nearly 50,000 entries, Chicken of the Sea is pleased to announce the name of our iconic mermaid.

Meet Catalina

100 Days of Good

Rewarding Our Fans

Our 100 Days of Good Sweepstakes allowed our fans to tell us how they give back for a chance to win $100 each day during the final 10 days of 2014. We also hosted a coin contest where we handed out over 144,000 coins to fans while on tour. Ten of those coins were worth $10,000!

The Tour

The Great American Gratitude Tour

Our Tour of Thanks is Now Over!

Catalina embarked on a national tour, visiting 56 cities across the country. Fans had a chance to meet the mermaid, learn new recipes and get free samples. We also gave back to the communities we visited.

Paying it Forward in 2015

Giving Continues Through the Mermaid Legacy Fund

In 2015, the Mermaid Legacy Fund will continue the pay it forward spirit that has guided Chicken of the Sea since the beginning. The Mermaid Legacy Fund is a permanent corporate initiative that allows the company to donate money, volunteer hours and other resources to a select number of nonprofit organizations in its hometown of San Diego and beyond on a longer term, partnership basis.

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