Chicken of the Sea Introduces Premium Line Of Tuna To Retail
SAN DIEGO – June 15, 2011 – Chicken of the Sea International is continuing to offer customers a healthy, premium product at a great value by introducing a line of gourmet, all-natural tuna.
Dubbed “Premium Select,” the tuna is hand-selected albacore, yellowfin and skipjack packed in high quality olive oil and spring water. The all-natural products contain no additives or preservatives and are available in five 5-ounce varieties: Solid White Albacore Tuna in Olive Oil,Solid White Albacore Tuna in Water, Solid Light Yellowfin Tuna in Water, Solid Light Yellowfin Tuna in Olive Oil and Solid Light Tuna in Olive Oil. Suggested retail price is $1.99.
“Premium Select includes our finest quality and taste, offering consumers a bit of indulgence at a great value from a brand they know and love,” said John Sawyer, senior vice president of sales and marketing for Chicken of the Sea. “The product is so flavorful and delicious it can be eaten right out of the can.”
“It’s also all-natural, following an increased demand from consumers for products that are not only healthful and nutrient rich, but are all natural and minimally processed.”
The Premium Select line, available to retail now, is loaded with nutrients, and each can provides a low-fat source of protein and omega-3 fatty acids. In addition, varieties of the Premium Select solid light tuna and solid white tuna are packed in antioxidant-rich olive oil for extra flavor.
Chicken of the Sea is driving traffic to retail for Premium Select and other Chicken of the Sea branded products through an integrated advertising and marketing campaign introduced earlier this year. The campaign brings the iconic Chicken of the Sea Mermaid to life as an animated and talking character and includes online video commercials, radio commercials and social media.
“While we continue to focus on bringing healthy, nutritious and convenient products such as Premium Select to our consumers, we’re also putting increased efforts on driving them to retail through our marketing campaign that is innovative, fun and uses new technologies to interact with consumers,” said Sawyer. “Visitors to our Facebook and Twitter pages can interact with our iconic Mermaid like never before, and we believe these efforts will help create brand awareness and ultimately drive traffic to stores.”
A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.