Chicken of the Sea® Promo Participants "Live Large" in the Name of Tuna
From a karate-chopping grandma to base-jumpers and Pacific Crest Trail hikers, seafood lovers are pushing the limits of what’s possible
SAN DIEGO (April 5, 2016) – A handful of Americans are going to great lengths and heights – literally! – in the name of tuna.
There’s the mom learning to base-jump to spend some quality time with her son and the husband and wife team hiking the 2,650-mile Pacific Crest Trail for the second time. And then there’s the grandma with a black belt in karate taking up Tae Kwon Do at the age of 75.
These are just three of the thousands of participants in Chicken of the Sea’s Sea the Possibilities Challenge wellness initiative encouraging Americans to try bold new foods, everyday experiences and once-in-a-lifetime adventures to create a richer, more satisfying life – both in the kitchen and beyond.
The ultimate goal of the atypical contest, now in its third and final month, is to challenge the public to make 2016 a happier, healthier year -- and is rewarding participants with a chance to make their small and big dreams a reality.
Each of the three participants were asked to submit a personal challenge – which, for the promotion’s final phase was themed to “Live Large.” Past themes included “Get Healthy” and “Give Kindness.”
- Vincenza Buffalino of Middletown, N.Y. – The brave mom learns how to base-jump from her fearless son.
- Dave Thomas of Blairsville, Ga. – The enduring husband poses with wife at the finish line after hiking the 2,650-mile Pacific Crest Trail, which spans from the Californian-Mexican border to the Canadian border.
- Barb Estabrook of Appleton, Wis. – Not satisfied with a fourth-degree black belt in karate, the 75-year-old ninja is learning Tae Kwon Do.
Sea the Possibilities participants can select one of three Challenge levels and then post an original written story, photo or video that shows how they met that challenge. Submissions are judged for originality and other criteria by Chicken of the Sea, and weekly and monthly winners are eligible to receive a Grand Prize cash award that can be applied directly toward future adventures.
The Sea the Possibilities Challenge continues through April 13, 2016. For more information, go to www.chickenofthesea.com/Possibilities.
About Chicken of the Sea
Chicken of the Sea (COS) celebrates its 102nd anniversary in 2016 as a leading provider of healthy, sustainable and delicious seafood, offering not only a robust product line but the recipes and meal-planning insights needed to inspire seafood lovers to greater culinary creativity and inspiration. The company provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in cans, cups and pouches as well as innovative new products consistent with seafood’s growing status as a healthy “new” protein choice in America.
Headquartered in San Diego, COS sustainably sources its seafood products from around the world, and packages them at a state-of-the-art processing facility in Lyons, Ga., as well as at third-party facilities. The company is led by a team of industry veterans with more than 300 years of collective experience in the packaged seafood industry.
For information on Chicken of the Sea, including recipes, serving suggestions and nutritional and meal-planning insights as well as information on the latest new Chicken of the Sea products, go to www.chickenofthesea.com.
Bob Ochsner or Cristina Pellizzon
Amusement Park PR / 714-881-236