Chicken of the Sea Undersea Treasure Match is Best Playing Game in GSN.com’s History
Game to Debut on Facebook in GSN’s Games Application
SAN DIEGO – April 26, 2011 – As online gaming grows in popularity and marketers look to use gaming platforms as branding opportunities, Chicken of the Sea’s branded game debuts today on Facebook for a one-week limited trial.
Undersea Treasure Match originally launched on GSN’s website March 9, 2011 and has garnered more than 4 million total plays, averaging approximately 150,000 plays per day. Undersea Treasure Match has become the best playing game in the history of GSN.com and is coming to Facebook as part of GSN’s Games application, which is the largest casual games platform on Facebook.
“When we decided to launch a branded game, we were simply looking for a fun, new way for consumers to interact with the brand,” said John Sawyer, Chicken of the Sea’s senior vice president of sales and marketing. “Our game launched on GSN.com six weeks ago and proved to be wildly successful. With the Facebook debut of our game on GSN’s Games Application, we are able to introduce even more game lovers to Undersea Treasure Match.“
Similar to a slot-style video game, players of Undersea Treasure Match click a button to cast up to nine fishing lines to match as many various undersea objects and Chicken of the Sea goodies as possible. When a player makes a successful match, they are awarded Mesmo tokens, which can be redeemed for additional game play on the GSN Facebook platform.
This game is part of the new advertising and marketing campaign Chicken of the Sea introduced last month, which also included bringing its iconic Mermaid back to life in a series of online video and radio commercials. Undersea Treasure Match will be available on GSN.com through August and on Facebook for a limited time run. To play the game, visit GSN’s Games platform on Facebook and select Chicken of the Sea Undersea Treasure Match, which is listed under casino games.
A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.
GSN is a multimedia entertainment company that offers original and classic game programming and competitive entertainment via its 75-million subscriber television network and online game sites. GSN’s cross-platform content gives game lovers the opportunity to win cash and prizes, whether through GSN’s popular TV game shows or through GSN Digital’s free casual games, cash competitions and social games. GSN is distributed throughout the U.S., Caribbean and Canada by all major cable operators, satellite providers and telcos. GSN and its subsidiary, WorldWinner.com, Inc., are owned by DIRECTV and Sony Pictures Entertainment. For further information, visit GSN atwww.gsn.com.