Food Network Chef Claire Robinson Teams Up With Chicken Of The Sea To Promote Supercook Contest
Robinson to Host Tweet Chat to Help at-Home Cooks Make Simple and Super Meals
SAN DIEGO – July 21, 2010 – Food Network chef and “5 Ingredient Fix” host Claire Robinson is partnering with Chicken of the Sea to promote the SuperCook contest and spark creativity in the kitchen with a live chat on Twitter.
The chat will take place Aug. 5, 2010, at 8 p.m. – 10 p.m. EDT. During the chat, Robinson will offer tips on how to create easy and great-tasting meals. She will also answer cooking-related questions from participants and encourage people to get creative and enter Chicken of the Sea’s SuperCook contest – a search for people who know how to make simple and super meals. Those interested in participating can follow @COSMermaid or follow the hashtag #COSChat on Twitter.
“Creating great-tasting and healthful recipes doesn’t need to be complicated, and it doesn’t need to break the bank,” said Robinson. “That’s what the SuperCook contest is all about. During the chat, I’ll be sharing some of my favorite tidbits that will help any cook make simple and super meals his or her family will love.”
The SuperCook contest encourages home cooks across the country to share their original recipes using any Chicken of the Sea product for a chance to win the grand prize: an appearance on national television, $10,000 cash and be featured on a Chicken of the Sea product package. One first-place winner will receive $3,000 and also be featured on a product package. Second- and third-place winners will receive a $2,500 and $2,000 cash prize, respectively. To enter, visit www.ChickenOfTheSea.com and submit your recipe by Aug. 15.
Entrants are judged on: recipe creativity; use of Chicken of the Sea product in the recipe; embodiment of Chicken of the Sea’s brand assets of health, nutrition and convenience; and taste and appearance of recipe.
The chat is part of Robinson’s ongoing relationship with Chicken of the Sea to promote the SuperCook contest. Previously, Robinson conducted a nationwide television media tour in which she promoted the contest and offered viewers simple and super recipe ideas. Robinson can also be heard on radio nationwide and seen on the Internet and on various social media platforms promoting the contest.
A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.