New Chicken of the Sea® Initiative Offers Seafood Fans a Responsible Way to Celebrate World Tuna Day
“Best of the Sea Recipe Challenge” seeks the public’s recipe help to create the Official Mermaid World Tuna Day Menu; Chicken of the Sea will donate to FisheryProgress.org for every recipe received, and the winning recipe creator will receive a trip to Fiji
SAN DIEGO (April 3, 2017) – Chicken of the Sea is giving tuna and seafood fans a delicious new way to celebrate World Tuna Day on May 2 and contribute to the appreciation of the world’s most popular fish at the same time.
Launching today, Chicken of the Sea’s Best of the Sea Recipe Challenge will ask the public to participate in a three-phase recipe contest to create the Chicken of the Sea Official Mermaid World Tuna Day Menu. For every original tuna recipe submitted through the promotion website through April 21, Chicken of the Sea will make a contribution to FisheryProgress.org, the one-stop shop for information on the progress of global fishery improvement projects (FIPs), up to a maximum $5,000, as part of the seafood provider’s ongoing efforts to help ensure tuna for future generations.
Chicken of the Sea Launches World Tuna Day Initiative
Launched in 2016, FisheryProgress.org provides information on the progress of fishery improvement projects worldwide. It makes tracking progress more efficient, consistent, and reliable for businesses that support fishery improvement projects. With more than 45 FIP profiles, FisheryProgress.org makes it possible for FIPs of any size or scope to connect with potential buyers, making sourcing from FIPs easier than ever. FisheryProgress.org is a project of the Conservation Alliance for Seafood Solutions, and is managed by FishChoice.
Following the three-week recipe submission period, the public will be invited to vote on their favorite recipes April 24-28, with the final winning creations selected for inclusion in the company’s first-ever Official Mermaid World Tuna Day Menu to be posted on the Chicken of the Sea website and featured during the company’s own World Tuna Day celebration in San Diego.
The creators of the eight recipes that collect the most votes will be featured on the World Tuna Day Menu and receive a $100 gift card. In addition, the eight contest winners will be entered in a random drawing to receive the Best of the Sea Grand Prize of a trip for two to Fiji to experience a World Tuna Day celebration.
“Chicken of the Sea is delighted to be able offer seafood fans a responsible way to celebrate World Tuna Day while honoring the holiday’s commitment to responsible sourcing,” explained Andrea Saldarriaga from Chicken of the Sea. “Our hope is that our public-created Official Mermaid World Tuna Day Menu becomes a resource for years to come.”
For more information on the Best of the Sea Recipe Challenge (#WorldTunaDay; #MermaidOfficialMenu), go to www.chickenofthesea.com/BestoftheSea. Full contest rules are available.