The Chicken of the Sea 60s & Sensational Contest Asks Fans to nominate Sensational People In Their Sixties
Four Grand-Prize Winners Will Win a Dream Birthday Package
SAN DIEGO – July 9, 2012 - In celebration of the Mermaid’s 60th birthday, Chicken of the Sea is saluting sixty-somethings who embody what it means to be sensational with the Chicken of the Sea 60s & Sensational contest.
The interactive contest asks Facebook fans to nominate themselves or someone they know, between the ages of 60 and 69, who fuels their mind, body and spirit with healthy eating, activity and personal fulfillment. To enter, fans must submit a photo and short essay explaining why their nominee is sensational with contest winners being chosen by popular public vote.
Four grand-prize winners will be able to choose from three fabulous birthday packages: a 60s & Sensational $1,000 shopping spree; dinner with three friends including a limo for transportation; or a spa package for two, complete with hotel accommodations and dinner.
Family members and friends are encouraged to visit Chicken of the Sea on Facebook and nominate someone they know.
Facebook fans that submit a nomination will also be entered into a daily contest giveaway for the chance to win a Chicken of the Sea prize pack.
“The Mermaid has always been synonymous with health, nutrition and convenience,” said John Sawyer, Chicken of the Sea senior vice president of sales and marketing. “The 60s & Sensational Contest allows us to celebrate the iconic Mermaid and recognize others who share her knack for healthy eating and living.”
Since she first appeared on Chicken of the Sea’s product labels in 1952, the Mermaid has undergone five transformations, and has become an icon for healthy living and personifies the Chicken of the Sea brand. To see the transformation of the Mermaid through the years, visit the brand’s website: www.chickenofthesea.com.
Submissions are limited to 400 words. The deadline for submissions is Aug. 12, 2012 at 11:59 p.m. PDT. Visitwww.Facebook.com/ChickenoftheSea for more information and additional rules.
As a seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including tuna, salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.
Facebook is not a participant or sponsor of the Chicken of the Sea 60s & Sensational Contest.