Tuna The Wonderfish: New Campaign Highlights Benefits of Tuna
SAN DIEGO – Feb. 17, 2011 – Chicken of the Sea has joined forces with the National Fisheries Institute to launch a multi-million dollar growth campaign for the tuna category called “Tuna the Wonderfish”.
As part of the launch, television ads featuring Joy, the fun loving and factitious cooking show host, will appear in primetime, morning television and during nationally syndicated shows. From “Oprah” to “Modern Family,” “Today” and “Conan,” the television ads will remind consumers about the versatility of the pantry staple and reaffirm tuna’s many health benefits.
“Americans have always had a great relationship with tuna, but we couldn’t help but think lately consumers might have started to take it for granted,” said National Fisheries Institute Vice President Mary Anne Hansan in a news release announcing the campaign. “This campaign is designed to remind people why they love tuna and encourage new, creative and easy ways to incorporate it into a regular meal routine.”
In addition to TV spots, the “Tuna the Wonderfish” campaign also includes print ads in fitness, family and cooking magazines; an interactive website featuring a variety of healthy and nutritious tuna recipes; and an outreach effort in health clubs nationwide.
The Chicken of the Sea tuna recipes featured as part of the “Tuna the Wonderfish” campaign include:
- Tuna Panini
- Smoked Tuna Salad and Guacamole Dressing
- Shanghai Wraps
- Tuna Avocado Dip
- Capri Tonno Bake
- Sicilian Tuna Soup
- Tuscan Tuna Melt Flatbread Pizza
For more information about the “Tuna the Wonderfish” campaign and to watch the television ads, visit www.tunathewonderfish.com.
A seafood category leader, Chicken of the Sea provides a variety of shelf-stable seafood products, including albacore tuna, chunk light tuna,salmon, crab, shrimp, oysters, clams, mackerel and sardines. The Chicken of the Sea brand and famous Mermaid icon are among the most recognized brands in America.