At Chicken of the Sea, we pride ourselves on our long-standing commitment to operating a socially and environmentally responsible business. We realize that our sustainability obligations don't end when the seafood is caught, but extend all the way through the processing, packaging, and delivery of sustainable seafood to our customers.
Committed to SeaChange®
Our vision is for an industry that respects the oceans and protects marine life, offers safe and legal employment for millions of people around the world, supports development of coastal communities and continues to provide a safe, affordable, healthy, and sustainable seafood source for a global population well into the future. This comprehensive approach to sustainability is called SeaChange®.
Our annual report committed to tracking and publicly reporting on our environmental and social impacts. Choose a report below to get detailed information on our sustainability management systems, our key initiatives and our performance for each year.
It is Chicken of the Sea's goal to not only improve our own internal processes but to also improve the impact of our entire supply chain through vendor requirements, industry collaboration, and multi-stakeholder partnerships.
- Learn more about our focus to improve and protect the creatures that call the ocean their home by reading about our work with the International Seafood Sustainability Foundation, our dolphin-safe policy and our shark finning policy.
- Through our Supplier Code of Conduct, Supplier survey and third-party auditing of our key suppliers, we are working to reduce our supply chain's social and environmental impact to help produce more responsible and sustainable seafood for our customers.
Chicken of the Sea is proud to be the first major tuna brand to earn a certification from the Marine Stewardship Council, the world’s leading certification standard for sustainable, wild-caught seafood.
Proactive Vessel Register
One of ISSF’s critical initiatives is to promote responsible and sustainable tuna fisheries through the ProActive Vessel Register (PVR), a public registry that tracks and reports information, such as participating vessels’ unique vessel identifiers (UVIs), vessel flags, authorized RFMOs and compliance with ISSF requirements.
Chicken of the Sea has made a strong commitment to increase the amount of seafood that we source from vessels that are part of the PVR. We continue to increase our sourcing from these vessels and will continue to provide transparency on our progress through our annual sustainability report.
Specifically, we commit to:
- Work with our suppliers to make sure that they are providing us with an increasing amount of supply from vessels on the PVR;
- Directly engage our suppliers and boat owners and encourage them to partner with us by joining the PVR; and
- Implement an internal program to review and monitor our progress, and find innovative ways to increase our sourcing from vessels listed on the PVR.
- We purchased 54.71% of our total tuna raw materials from ISSF’s PVR listed vessels.
- 84.66% of purse seine vessels we received fish from were from ISSF’s PVR listed vessels.
We continuously look for opportunities to improve our manufacturing processes and to make our facilities safer and more environmentally friendly. While there is always more to be done, we are proud of the progress we have achieved since 2012: