Certified for Sustainability
Chicken of the Sea is now proud to offer MSC certified products. It’s the next step in our deep commitment to ocean sustainability.
What is the MSC?
The Marine Stewardship Council (MSC) is the world’s leading certification standard for sustainable, wild-caught seafood. The MSC is committed to creating well-managed ocean fisheries to ensure the long-term sustainability of fish stocks and healthy marine ecosystems.
Why is MSC certification important?
MSC certified products must meet rigorous standards for sustainable fishing practices, like limiting bycatch (unwanted fish), avoiding overfishing and protecting marine environments.
Today, only 12% of global wild caught seafood is MSC certified, but we aim to change that. Chicken of the Sea is proud to be one of the largest brands to commit to these strict standards, and to play a leading role in helping to protect our global seafood supply for the future.
Chicken of the Sea is on the path to source 100% of our branded tuna from fisheries that are MSC certified, or engaged in fishery improvement projects on the path to certification. Our commitment: to achieve a minimum of 75% sourcing by the end of 2020.
Look for the blue MSC label on your seafood products.
By choosing a product with the MSC blue label, you can be confident that your purchase supports a healthy and sustainable ocean.