Senior Brand Manager or Brand Manager

Pittsburgh, PA

COMPANY OVERVIEW

Thai Union Group Public Company Limited is the world’s trusted seafood leader, leveraging its expertise, bringing high quality, safe, delicious and seafood products to customers across the world for over 40 years. We are the world’s largest producer of shelf-stable tuna products, with a global workforce of over 44,000 people who are dedicated to pioneering sustainable and innovative seafood products.

Our commitment to enable “Healthy Living and Healthy Oceans” is realized through initiatives that cover a wide spectrum, from building sustainable ecosystems based on new technologies, through to investments in a number of global startups focusing on functional nutrition. Our SeaChange® sustainability strategy is a key pillar of our sustainability efforts, resulting in our inclusion in the Dow Jones Sustainability Index Emerging Markets (DJSI) for seven straight years and the FTSE4Good Emerging Index for five straight years. In addition, we have been named as one of the world’s highest performing sustainable companies, receiving a Gold Class distinction in the S&P Global Sustainability Yearbook 2021. These recognitions highlight that sustainability is not just integrated across all of our business practices, but has become the way our company does business.

We are dedicated to producing sustainable, convenient, and quality seafood products to help families worldwide lead healthier lives. In addition, we put a high priority on food-tech innovation, which can be seen through our expansion into areas such as alternative protein (including plant-based meats), supplements, and marine ingredients.

OVERVIEW OF ROLE

Join the Chicken of the Sea brand as our Senior Brand Manager / Brand Manager, where you will be integral in achieving our annual financial objectives. This role is a dynamic blend of strategic leadership and hands-on involvement across branding, product development, packaging, sales, and beyond. You will collaborate closely with cross-functional teams spanning innovation, sales, operations, e-commerce, and quality assurance to shape and execute marketing strategies that drive growth and solidify our brand’s position in the market.

RESPONSIBILITIES

• Oversee day-to-day operations and financial performance to meet volume and profit targets
• Monitor industry trends and evaluate initiatives to ensure alignment with expectations, adjusting as needed
• Develop and activate strategies to enhance the core equity of our product portfolio, laying the groundwork for expansion
• Translate brand strategies into actionable plans and go-to-market strategies, ensuring alignment across marketing and sales activities
• Collaborate with the Director of Marketing and direct report on strategy development, content creation, and management of annual marketing plans and consumer communication initiatives
• Measure and analyze the performance of marketing efforts, providing insights to executive and cross-functional teams
• Partner with the Innovation team to drive product pipeline development and implementation
• Identify business opportunities through market analysis, competitor assessment, and sales data evaluation
• Provide leadership and guidance to agency partners, fostering collaboration and ensuring optimal outcomes

REQUIREMENTS

• 4+ years of experience in CPG brand/product management, preferably in the food industry
• Previous experience managing direct reports and external agency relationships
• Proven track record in innovation, new product development, market research, or brand repositioning
• Strong organizational, planning, and project management skills
• Ability to thrive in a fast-paced, collaborative environment with diverse teams and agencies
• Excellent communication skills, both verbal and written, with proficiency in Microsoft Office applications
• Proactive mindset with the ability to identify business opportunities and risks
• Proficiency in Excel, Word, and PowerPoint; working knowledge of Nielsen or IRI software preferred
• BA/BS required; MBA preferred

PHYSICAL DEMANDS

While performing this job, the employee is regularly required to sit, communicate, usually through talking, hearing, writing and typing. Employee should be able to operate standard office equipment, i.e., telephones, computers, facsimile and copier. The employee is occasionally required to stand and walk, and move or lift to 35 lbs. The employee regularly works in a well-lighted, heated and/or air-conditioned indoor office setting with a moderate degree of noise.

The employee is required to comply with all company policies, rules and directives, including safe work practices.

VALUES

• Collaborative – works well with diverse workforce; communicates professionally with associates and leaders
• Responsible – punctual, proactively communicates status of issues and projects
• Humble – eager to learn new skills, asks for assistance when needed
• Passionate – has a support-mindset; committed to be the best
• Respectful – exhibits behaviors of caring, compassion, honesty, integrity, and fairness
• Innovative — constantly looks for ways to be more efficient and productive; Committed to continuous improvement

A career at Thai Union is a unique experience to grow as a professional and as a person. You will join a global fast-growing, innovative, and entrepreneurial organization deeply committed to its people, its community, and the environment.

Every single one of our employees matter. We are always listening and giving our talent opportunities to grow, develop, and implement new ideas to make a difference. Our focus on corporate social responsibility and sustainability in a creative and dynamic environment, combined with great opportunities to lead progress, is a guarantee you will quickly develop your professional skills within a diverse & inclusive human-centered organization.

Thai Union is committed to providing equality of opportunity. If you require any reasonable adjustments to help support your application, please let us know.

We are an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.