How to Make Responsible Seafood Choices
There’s no better time to focus on making seafood choices…
Fun fact: The brand you now know as Chicken of the Sea began life as Van Camp Seafood in 1914.
The first Chicken of the Sea-branded products appeared on store shelves about sixteen years after the company was founded. (In the early 1900s, tuna fishermen used to joke that white albacore was “the chicken of the sea” because of its mild flavor and light color. If you’ve ever wondered where our name comes from, now you know!)
Chicken of the Sea’s iconic mermaid mascot debuted in 1952 and has been a beloved part of our brand ever since. She was modeled after Grace Lee Whitney, who played Yeoman Janice Rand on Star Trek: The Original Series.
An industry pioneer in dolphin-safe fishing practices, we initiated “The Mermaid Cares: Dolphin-Safe Policy” in 1990. This policy requires all of our seafood to be dolphin-safe.
Chicken of the Sea is a founding member of the International Seafood Sustainability Foundation (ISSF), which has been active since 2009. ISSF partners are dedicated to protecting the oceans for future generations.
Every year since 2011, we’ve relased an annual Sustainability Report to share our environmental and social impacts and develop roadmaps for future initiatives.
To celebrate our 100th birthday, we donated $1 million to 100 nonprofit organizations and people who work to improve their communities.
Listed on the Dow Jones Sustainability Indices (DJSI) for 10 consecutive years, 2023
Gold Class distinction in the S&P Global Sustainability Yearbook 2021
Sustainability Disclosure Award 2021 from Thaipat Institute
Use our product locator to find the perfect salmon, tuna, crab or other seafood products from Chicken of the Sea.
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