100 Years of Great Taste, Quality and Variety
A Century Ago
Little did fishermen know when naming albacore the “Chicken of the Sea” that it would endure as a beloved brand 100 years later. Today the Chicken of the Sea name and our iconic Mermaid continue to stand for the highest integrity in canned seafood.
Our (Alba)Core Values
Chicken of the Sea was built on three important values -- health, nutrition and convenience. We’ve consistently brought America and the world the freshest and best-tasting canned seafood products. We’re also committed to serving communities and doing good. One hundred years strong and we’re just getting started.
Protecting the Oceans
Offering our customers the highest-quality seafood means nothing if we don’t perform as good stewards to the waters it comes from. Chicken of the Sea has been committed to both preserving seafood sustainability and protecting dolphins for generations -- a promise we pledge to keep for many more.
Before we were Chicken of the Sea, we started as a fish canning company in California
With WWI raging overseas, canned tuna supplements domestic food shortages as an affordable protein source
Chicken of the Sea branding appears for the first time. The moniker comes from fishermen who dubbed white albacore as “the chicken of the sea” for its mild flavor and color
Van Camp converts much of its fishing fleet to transport military gear, ammunition and wounded soldiers
Grace Lee Whitney, from the original Star Trek series, was the inspiration for our spirited blonde character
As sponsors of Disneyland’s Fantasyland pirate ship and restaurant, Chicken of the Sea welcomes guests with a six foot mermaid
Now part of advertising history, the familiar “Ask Any Mermaid You Happen to See, What’s the Best Tuna? Chicken of the Sea!” is debuted
An industry pioneer in dolphin safe fishing practices, we initiated “The Mermaid Cares: Dolphin Safe Policy” requiring all of our seafood to be dolphin safe
Chicken of the Sea revolutionizes convenience and portion control with Ready-to-Eat Foil Pouches and To-Go Cups
Partnering with Feeding America, we embark on a food relief and nutrition campaign highlighting shelf stable seafood as a nutritious and affordable source of protein
As a co-founder of the International Seafood Sustainability Foundation and in partnership with the World Wildlife Fund, we are dedicated to maintaining long-term seafood health for future generations
Our state-of-the-art canning facility in Lyons, Georgia creates over 300 jobs--benefitting the local economy
This first annual Sustainability Report shares our environmental and social impacts while developing a roadmap for future sustainability initiatives
In a landmark centennial celebration, we are paying it forward by directly investing in individuals and organizations that are bringing good to their local communities