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Marketing Manager, Chicken of the Sea Frozen Foods

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El Segundo, CA – (In-Office)

COMPANY OVERVIEW

Chicken of the Sea is an iconic American brand that was founded in 1930. Chicken of the Sea Frozen Foods is a leader in frozen shrimp, refrigerated crab, and other premium seafood. Under parent company Thai Union, we are a leader in sustainability with some of the most ambitious commitments in the industry.

OVERVIEW OF ROLE

We seek a Marketing Manager with 5-7 years of experience to lead B2B and B2C marketing and PR, helping to drive sales goals and maintain our brand positioning. This crew member will be an integral part of the team, working cross-functionally internally and externally with multiple freelancers and agency partners.

Salary Range for this role is $85k – $115k, DOE + bonus.

RESPONSIBILITIES

  • Drive marketing strategy and lead execution with key stakeholders and collaborators
  • Champion the industry brand and owned products brands, ensuring consistency internally and externally
  • Customer communication, including regular email outreach and social content
  • New product and capabilities launches and announcements
  • Trade show planning, design, and materials
  • Development and maintenance of sales materials
  • Gather insights (industry and consumer where needed) to support marketing activity
  • Work directly with customers and sales team on shopper marketing programs to drive key projects
  • Support sales team with necessary product photography and imagery, as well as any marketing content needed for customer databases/portals
  • Work with agency partners and freelancers on all design and campaign execution
  • Partner with Innovation Team on new item sell-in and positioning
  • Maintain all website content, updates, and manage inbound website sales inquiries
  • Manage industry advertising contracts and creative
  • Lead packaging design for new items and redesigns for existing items
  • Lead sustainable packaging project to ensure global commitments are met
  • Own onboarding of Mox (packaging approval software)
  • Maintain and track budget and invoices monthly, work with Finance on monthly forecast updates
  • Own trademarks and renewals with Legal

MINIMUM QUALIFICATIONS

  • 5-7 years of experience in marketing/brand communications, preferably in Food & Beverage industry and/or B2B
  • Entrepreneurial self-starter that thrives in a collaborative environment where they can lead the marketing direction
  • Strong project management and teamwork to lead large cross-functional projects
  • Excellent writing and clear communication skills
  • Strong creative thinking skills and the ability to generate innovative marketing ideas
  • Able to organize workload, prioritize and multi-task work under pressure in a fast paced environment
  • Proficient in Microsoft Office
  • Must be willing to work In-office 4 days per week in El Segundo
  • Submit copy of resume and portfolio

Preferred Skills

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
  • Basic working knowledge of Adobe Illustrator/Creative Suite
  • Familiarity with Syndigo or other GDSN platforms
  • Knowledge of Mox (formerly Blue) packaging approval software

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly required to sit, stand, communicate (typically by talking, listening, writing, and typing), move around the office to various locations for meetings and in-person gatherings, and reach or carry materials with arms and hands.

Moreover, the employee is required to operate telephones, computers and other standard office equipment. Employee may, on occasion, be required to lift up to 35 lbs.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities of the job.

We are an Equal Opportunity Employer

The company is dedicated to producing sustainable, convenient and quality seafood products for healthy families worldwide. Its brand portfolio includes Thai-leading brands as well as highly recognized international brands Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar and Rugen Fisch. 

As a company committing to innovation and globally responsible business practices, Thai Union is proud to be a member of the United Nations Global Compact, a founding member of the International Seafood Sustainability Foundation (ISSF) and the first Thai company in the food products sector to be recognized as a member of Dow Jones Sustainability Indices (DJSI) Emerging Markets 2016 – for the third year running.  As a global seafood leader, we have a responsibility to set the standard for social, environmental and economic responsibility. 

We heeded our stakeholders’ calls with SeaChange®, Thai Union’s sustainability strategy with measurable commitments to delivering real, lasting changes in the way we operate. SeaChange® aims to drive a positive transformation throughout the global seafood industry.

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