Manager, Marketing Research & Insights

Pittsburgh, PA

COMPANY OVERVIEW

Chicken of the Sea is an iconic American brand that was founded in 1930. Today, Chicken of the Sea enjoys broad distribution across all major retail channels, with growth opportunities in foodservice and outside the U.S. Besides its eponymous brand, Chicken of the Sea also sells Genova and King Oscar premium seafood products.

Chicken of the Sea International (COSI) has been wholly owned since 2000 by Thai Union (TU), the largest global producer of ambient seafood. Chicken of the Sea Frozen Foods is a sister U.S. company that focuses on frozen and chilled seafood sales. Other iconic seafood brands in the TU Global portfolio include John West, Mareblu, and King Oscar. Under the leadership of CEO Thiraphong Chansiri, Thai Union has more than tripled its revenue to over $4 billion annually and has an aggressive growth agenda.

Chicken of the Sea International operates under the common corporate vision, mission and values of Thai Union, an industry leader in sustainable fishing practices and manufacturing processes that capture the freshness, nutritional value, and sensorial experience of seafood. The global organization lives by the 6 deeply held values: Passionate, Humble, Respectful, Responsible, Collaborative, and Innovative.

COSI is an organization that is very proud of its heritage. First established as VanCamp seafood company more than 100 years ago (1914), the company celebrates its story as one of the oldest food companies in the country that is still in operation. The company is currently undergoing a significant business transformation aimed at accelerating business growth.

OVERVIEW OF ROLE

As the Marketing Research & Insights Manager, you will lead the charge in translating consumer understanding into actionable strategies that drive growth for COSI’s brands. You’ll develop consumer-based brand and category insights, helping shape strategy and guide key business decisions across Marketing, Innovation, Sales Planning, and Retail Sales teams.

Like all roles on our team, this position calls for versatility and a hands-on mindset. You’ll thrive in an entrepreneurial environment where initiative, ownership, and a strong ability to turn data into meaningful stories are key to success.

It’s an exciting time for our North American business. We’re building a team rich in talent, diverse perspectives, and high energy — united by a shared passion for consumer-centric growth and brand excellence.

This role leads insights for the U.S. market while staying closely connected to the Global Insights community. You’ll report to the Global Strategic Insights Director, with a dotted line to the U.S. Marketing Director. Your work will play a key role in sharing the U.S. consumer voice and trends that help shape Thai Union’s global perspective.

KEY RESPONSIBILITIES

• Lead marketing research to fuel innovation and brand growth — inspiring fresh thinking and identifying white space opportunities through market trends, social listening, and competitive intelligence.
• Provide category management expertise and deliver ongoing shopper insights to brand and retail sales teams to inform customer category reviews.
• Synthesize insights from multiple data sources and communicate findings through clear storytelling and impactful data visualization.
• Integrate primary, secondary, and syndicated data to deliver holistic, insight-driven business recommendations.
• Track and curate emerging consumer and category trends to shape long-term brand relevance and business growth.
• Design and execute primary research — from scoping business questions and selecting methodologies to managing vendor relationships and ensuring high-quality deliverables.
• Translate business challenges into clear consumer questions and use insight and creativity to uncover actionable answers.
• Champion a culture of consumer centricity, ensuring that the voice of the consumer informs every key decision across the organization.

REQUIREMENTS

• 5+ years of relevant experience in CPG, ideally within the food or beverage industry.
• Proven ability to connect data points into compelling narratives that influence decision-making.
• Highly collaborative, with experience working cross-functionally to deliver best-in-class category and shopper insights.
• Strong command of Nielsen/Circana or equivalent retail sales and consumer panel data sources.
• Solid understanding of market research principles, including shopper behavior, marketing mix modeling, consumer testing, and predictive analytics.
• Exceptional verbal, written, and presentation skills with strong attention to detail.
• Demonstrated analytical thinking and organizational skills with the ability to manage multiple priorities.
• Proficient in Microsoft Excel, PowerPoint, and Word.
• Ability to work effectively in a team environment and build productive partnerships with internal and external stakeholders
• Comfortable traveling occasionally, as needed, to conduct research, to attend internal meetings, etc.
• BA/BS Required; MBA preferred

PHYSICAL DEMANDS

While performing this job, the employee is regularly required to sit, communicate, usually through talking, hearing, writing and typing. Employee should be able to operate standard office equipment, i.e., telephones, computers, facsimile and copier. The employee is occasionally required to stand and walk, and move or lift to 35 lbs. The employee regularly works in a well-lighted, heated and/or air-conditioned indoor office setting with a moderate degree of noise.

The employee is required to comply with all company policies, rules and directives, including safe work practices.

VALUES

• Collaborative – works well with diverse workforce; communicates professionally with associates and leaders
• Responsible – punctual, proactively communicates status of issues and projects
• Humble – eager to learn new skills, asks for assistance when needed
• Passionate – has a support-mindset; committed to be the best
• Respectful – exhibits behaviors of caring, compassion, honesty, integrity, and fairness
• Innovative — constantly looks for ways to be more efficient and productive; Committed to continuous improvement

A career at Thai Union is a unique experience to grow as a professional and as a person. You will join a global fast-growing, innovative, and entrepreneurial organization deeply committed to its people, its community, and the environment.

Every single one of our employees matter. We are always listening and giving our talent opportunities to grow, develop, and implement new ideas to make a difference. Our focus on corporate social responsibility and sustainability in a creative and dynamic environment, combined with great opportunities to lead progress, is a guarantee you will quickly develop your professional skills within a diverse & inclusive human-centered organization.

Thai Union is committed to providing equality of opportunity. If you require any reasonable adjustments to help support your application, please let us know.

We are an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.