A Sea of Good
The sea is good to us.
It feeds our hearts and our souls. And we’re all connected by it.
We should know. For a hundred years, we’ve watched over it.
In return, it has given us its best and made Chicken of the Sea® who we are.
As stewards of the sea, it’s our mission to keep the goodness of the sea going strong.
To always move forward. No matter which way the current is moving.
Because for all the good the sea has given us, we must give it back.
We must let that good permeate into everything we do. And add purpose to all we do.
It’s why we are on a never-ending voyage to bring you the best quality seafood.
Healthier. Tastier. And more satisfying.
It’s why we are always innovating, so that you can serve it and enjoy it—in ways you never thought possible.
And why we have a deep commitment to sustainability.
We are leading the way through SeaChange™ to protect the oceans for future generations.
And we’re just getting started.
Around here, good is more than a word. It’s what guides us.
And we must share it with the world.
Chicken of the Sea® is more than a seafood company.
We are a Sea of Good.
For over 100
years, Chicken of the Sea has brought you the freshest, best-tasting seafood
the oceans have to offer. (Because quality and deliciousness are the best of
Protecting the Ocean
Stewardship is a way of life at Chicken of the Sea. We’ve been committed to protecting dolphins and preserving seafood sustainability for generations, and we’re proud to be co-founding members of the International Seafood Sustainability Foundation.
Paying it Forward
We celebrated our centennial by donating $1 million to organizations and people focused on doing good—and we’re taking this pay-it-forward spirit into our next 100 years, through the Mermaid Legacy Fund.
Where it All Began
Before we were Chicken of the Sea, we were a fish canning company in California called Van Camp Seafood.
Feeding the Home Front
During domestic food shortages during WWI, canned tuna fills in as an affordable protein source.
An Iconic Brand Is Born
Chicken of the Sea branding appears for the first time. The moniker comes from fishermen who dubbed white albacore as “the chicken of the sea” for its mild flavor and color.
WWII: Supporting the War Effort
We converted much of our fishing fleet to transport military gear, ammunition and wounded soldiers.
Meet the Mermaid
Grace Lee Whitney, who played Yeoman Janice Rand on the original Star Trek series, was the inspiration for our spirited icon.
The First Disney Mermaid
Chicken of the Sea sponsored the Fantasyland pirate ship and restaurant at Disneyland, and welcomes guests with a six-foot mermaid.
America Is Hooked on Our Catchy Jingle
The familiar tune debuts and becomes an advertising classic: “Ask any mermaid you happen to see, ‘what’s the best tuna?’ Chicken of the Sea!”
Keeping Dolphins Safe
An industry pioneer in dolphin-safe fishing practices, we initiate “The Mermaid Cares: Dolphin-Safe Policy,” requiring all of our seafood to be dolphin-safe.
Leaders in Innovation
Chicken of the Sea revolutionizes convenience and portion control with ready-to-eat foil pouches and to-go cups.
Addressing Hunger in America
Partnering with Feeding America, we embark on a food relief and nutrition campaign highlighting shelf In partnership with Feeding America, we launch a food relief and nutrition campaign highlighting shelf-stable seafood as a nutritious and affordable source of protein.
Partners in Sustainability
Dedicated to protecting oceans for future generations, Chicken of the Sea becomes a co-founding member of the International Seafood Sustainability Foundation in partnership with the World Wildlife Fund.
Creating New Jobs in America
Our state-of-the-art canning facility in Lyons, Georgia creates over 300 jobs, boosting the local economy.
Transparency & Sustainability
This first annual Sustainability Report shares our environmental and social impacts while developing a roadmap for future initiatives.
Celebrating 100 Years of Good
In a landmark centennial celebration, we donate $1 million to 100 nonprofits, organizations, and people focused on serving their communities.
The Mermaid Gets a Name
Our iconic mermaid has appeared on packages since 1952, and now she finally has a name. Fans submitted 50,000 ideas in a nationwide contest. The winner? Catalina.
What's in a name?
Fishermen called albacore tuna “chicken of the sea” because of its mild flavor and color. And with this, our memorable brand name was born.
November 9, 2017
October 16, 2017
August 8, 2017