A Sea of Good A Sea of Good

The sea is good to us.
It feeds our hearts and our souls. And we’re all connected by it.
We should know. For a hundred years, we’ve watched over it.
In return, it has given us its best and made Chicken of the Sea® who we are.
As stewards of the sea, it’s our mission to keep the goodness of the sea going strong.
To always move forward. No matter which way the current is moving.
Because for all the good the sea has given us, we must give it back.
We must let that good permeate into everything we do. And add purpose to all we do.
It’s why we are on a never-ending voyage to bring you the best quality seafood.
Healthier. Tastier. And more satisfying.
It’s why we are always innovating, so that you can serve it and enjoy it—in ways you never thought possible.
And why we have a deep commitment to sustainability.
We are leading the way through SeaChange™ to protect the oceans for future generations.
And we’re just getting started.
Around here, good is more than a word. It’s what guides us.
And we must share it with the world.
Chicken of the Sea® is more than a seafood company.
We are a Sea of Good.

For over 100 years, Chicken of the Sea has brought you the freshest, best-tasting seafood the oceans have to offer. (Because quality and deliciousness are the best of friends.)

Our Values

Protecting the Ocean

Stewardship is a way of life at Chicken of the Sea. We’ve been committed to protecting dolphins and preserving seafood sustainability for generations, and we’re proud to be co-founding members of the International Seafood Sustainability Foundation.

Paying it Forward

We celebrated our centennial by donating $1 million to organizations and people focused on doing good—and we’re taking this pay-it-forward spirit into our next 100 years, through the Mermaid Legacy Fund.

Our History

Where it All Began

Before we were Chicken of the Sea, we were a fish canning company in California called Van Camp Seafood.

Feeding the Home Front

During domestic food shortages during WWI, canned tuna fills in as an affordable protein source.

An Iconic Brand Is Born

Chicken of the Sea branding appears for the first time. The moniker comes from fishermen who dubbed white albacore as “the chicken of the sea” for its mild flavor and color.

WWII: Supporting the War Effort

We converted much of our fishing fleet to transport military gear, ammunition and wounded soldiers.

Meet the Mermaid

Grace Lee Whitney, who played Yeoman Janice Rand on the original Star Trek series, was the inspiration for our spirited icon.

The First Disney Mermaid

Chicken of the Sea sponsored the Fantasyland pirate ship and restaurant at Disneyland, and welcomes guests with a six-foot mermaid.

America Is Hooked on Our Catchy Jingle

The familiar tune debuts and becomes an advertising classic: “Ask any mermaid you happen to see, ‘what’s the best tuna?’ Chicken of the Sea!”

Keeping Dolphins Safe

An industry pioneer in dolphin-safe fishing practices, we initiate “The Mermaid Cares: Dolphin-Safe Policy,” requiring all of our seafood to be dolphin-safe.

Leaders in Innovation

Chicken of the Sea revolutionizes convenience and portion control with ready-to-eat foil pouches and to-go cups.

Addressing Hunger in America

Partnering with Feeding America, we embark on a food relief and nutrition campaign highlighting shelf In partnership with Feeding America, we launch a food relief and nutrition campaign highlighting shelf-stable seafood as a nutritious and affordable source of protein.

Partners in Sustainability

Dedicated to protecting oceans for future generations, Chicken of the Sea becomes a co-founding member of the International Seafood Sustainability Foundation in partnership with the World Wildlife Fund.

Creating New Jobs in America

Our state-of-the-art canning facility in Lyons, Georgia creates over 300 jobs, boosting the local economy.

Transparency & Sustainability

This first annual Sustainability Report shares our environmental and social impacts while developing a roadmap for future initiatives.

Celebrating 100 Years of Good

In a landmark centennial celebration, we donate $1 million to 100 nonprofits, organizations, and people focused on serving their communities.

The Mermaid Gets a Name

Our iconic mermaid has appeared on packages since 1952, and now she finally has a name. Fans submitted 50,000 ideas in a nationwide contest. The winner? Catalina.

1914 Today

What's in a name?

Fishermen called albacore tuna “chicken of the sea” because of its mild flavor and color. And with this, our memorable brand name was born.